Retailer's Cigar Tip: Reach out to your customers

Possibly the most important aspects of any successful business is keeping in touch with your existing customers. Your existing customers are the best source of money because they already believe in you. Your job is simply to remind them that you exist as well as that you are their favorite put to purchase premium cigars! Don't believe you as to simply how important it is to constantly reach out to your customer base? Well here are a couple fascinating statistics that will make you a believer: The probability of marketing to a great existing customer is 60 - 70%. The probability of selling to a new prospect is 5-20% - Advertising Metrics. A 2% increase in customer retention has the exact same effect as decreasing costs by 10% - Leading on the Edge of Chaos, Emmet Murphy & Mark Murphy. It costs 6-7 times more to acquire a new customer than retain a great existing one - Bain & Company. Typical retail spending for new customers is on average $24.50, compared to $52.50 for repeat customers - McKinsey. Thus get started today. There are numerous ways to reach out to your own customers. Begin creating a list as well as you'll be surprised as to just how many you can come up with. Here are some of our suggestions to get the premium cigar smoking customers back as well as again - spending more and more...    Begin a great e-mail list. You will talk more about this in an upcoming blog post however this a huge one! We personally use Mailchimp as well as you love it. And it's free for the first 2,000 subscribers so you have no cost to get up and running till you are already successful. Advertise within your store. Create posters to hang around your store advertising that you carry cigars. We will even help! Just e-mail us your own logo and anything certain you'd such as it to state about your own brand new selection of premium cigars as well as we will create a cool poster for you and email it to you. You can have them printed for 99 cents each at Office Max or perhaps a similar competitor. Simply print them at 11 x 17" for the greatest costs.   Use that same poster image as well as start promoting on your own social media outlets. However don't simply do it yourself, ask the employees to share all of your posts on their own pages too. Do this consistently for 4 weeks and watch what happens!    Create a punch card or any type of loyalty program you need. This will encourage existing customers to come back time and once again.    If you are a liquor store, create shelf talkers that cigars naturally pair well with. We can help with this too! However basically a simple small shelf talker that tells the customers that darker cigars will work great with some of your bourbons as well as Single Malts and some of your lighter cigars work great with Irish Whiskeys as well as Ports, etc.    If the business has a menu we are going to gladly create a cigar menu for you. Make sure your own customers see this menu regularly! Contact you today for your wholesale cigar needs at MDC Wholesale Cigars and allow you help you build your business!

Peter Roth. Peter has been in the cigar business for 12 years and has tackled it from all angles including retail shops, a cigar bar, an online cigar retail store and wholesale cigar distributors.