AT LAST STYLISH SAFETY SHOES FOR WOMEN ARE HERE

"As far as I am concerned, safety footwear is designed by men for men. The shoes are big, bulky and so uncomfortable. It's a nightmare trying to look good in them, and that has a massive effect on your confidence." - Jessica, marketing analyst.

This is no longer the case thanks to Beier Safety Footwear. Available to buy right now from our distributors is the all-new Sisi range - featuring a fashion-forward edge that lets working women celebrate their feminine individuality while still enjoying optimal protection and comfort. Unveiled at our 2013 year end function, these eight shoes and boots have been specifically engineered to meet women's workplace concerns, balancing safety and style. The Sisi range originally debuted in 2008 - to fulfil a vital need in Industry. Positioned as a sister series to our iconic Bova range, Sisi shoes and boots are designed for the smaller size and contours of women's feet. The improved fit and comfort means less strain on the body, physically and mentally. Female workers enjoy greater protection against injury, and feel better able to perform at their best. Since the original Sisi launch, Beier Safety Footwear has conducted extensive research into the worries of real working women. As our understanding grew, surprising findings emerged. In many cases, interviewees were unaware that there even was such a thing as safety boots for women. Instead they were wearing men's footwear that was uncomfortable and unflattering. A further pivotal finding was that despite working in male-dominated fields in many cases, women still like to look fashionable and feminine. Tug fleet manager Xoliswe explains, "We may be working in the Industrial sector, but it is still nice to feel like a lady." To heighten the fashion element of the existing Sisi range. Beier Safety Footwear teamed up with specialist Italian shoe designer Luca Bachet from Milan. Bachet explains, "Women's shoes are driven by trends, even ladies safety footwear. Women don't just want dull black, so this is an opportunity to include more colour."

View the 2014 Sisi launch video here The 2014 Sisi range features a new sole shape, tread pattern and improved ankle support. The ladies' safety boots also include a greater mix of leather and synthetic fabrics in their upper construction. This makes them lighter but also produces an eye-catching sports aesthetic, meaning they're ideal for all-day protected wear. With the 2014 Sisi revamp, Beier Safety Footwear has even added a ladies' shoe to the Lightwear Executive series. The Court has been specifically designed with office workers in mind. It pairs perfectly with dresses and skirts so that the wearer can maintain a professional appearance at all times. Covering lighter office wear to hardwearing on-the-go support, the Sisi range of ladies' safety shoes from Beier Safety Footwear offers the complete package. It is a unique response to the concerns of real women in industry - providing safety, comfort AND style so that the wearer has the confidence to get ahead in their career.