Web Page Design Preparation Planning And Considerations

A website is definitely an international advertisement, as a result business enterprise web-site design preparation and organizing calls for web developers mixture of several abilities: enterprise acumen, visualization, advertising information, creativity, technical know how, and so forth. Hoping to be excused by critics, I would dare to evaluate the complete internet site design and style method with wine generating which involves preparing, collecting the choicest grapes, fermenting, maturing, bottling, marketing and promoting the solution. The inner satisfaction felt by a wine maker when he watches the wine mature before his eyes is comparable towards the pleasure felt by a net designer when he observes his project evolve.

"Preparation is half the game" in nearly each region of life and thoroughly preparing a internet site style is certainly essential for its achievement. Obtaining been within the industry for numerous years, usually I have identified that net designers spend some time seeing competitor web-sites & template concepts and then immediately start creating the home page. This is a frivolous, merely presentational approach that does not show the web architect in a good light. In this article we will study some important steps of site style preparation and planning that can result in an international standard, user-oriented company site.

1. (Warren Buffett time) The CEO perspective: Read the information / material of the company and interact with their CEO / marketing head to acquire an understanding of their company and site design requirements. Create what I call a CEO sheet and note down the information they give you. What does the company want to achieve through the site? Which products, services or ideas do they want to highlight? What about the company brand image and customer focus? Naturally a CEO would think about business, more small business, yet more organization. While understanding the company company perspective do not forget the customers who allow the business to exist. Your internet site style arranging should focus on building an enduring enterprise through the internet site, not just rapid fortune.

2. (David Ogilvy time) The Marketing perspective: Mental gymnastics is not effortless but if you have a strong imagination you will be able to comprehend lots of focus areas of the company marketing department. If possible, meet the Marketing Head. If the company does not have a dedicated PR / marketing department try changing the questions in the CEO sheet from what/which category to how? Think HOW you can use the web-site design and style to increase awareness of most important products, how to create a good reputation, how to improve customer perception etc.? Get information or think up punch lines that hit the customer, banners that catch the eye, special offers and so on. Write down all of this on the second web site design preparation sheet - Advertising Objectives Sheet.

3. (Chanakya Strategy Time) R & D: Prior to any site design concepts begin to take shape in your mind, it is time to do thorough research. Analyze (not view) design and style and functionality of competitor websites to assess their weaknesses and strengths. Look at the navigation, organization, performance, customer impact etc. and record what they are doing well and how you can do it better. For noting these points, I suggest that you create your third website design planning sheet titled Competition Analysis. Create a table with features as rows and competitor names as headings. Then write down your views about each feature within the relevant boxes.

4. (Srinivasa Ramanujan style) Dream time: By now your should have some idea about the organization objectives and marketing strategies that your web-site design and style will incorporate. You also know what your internet site is going to be competing against. To avoid analysis paralysis, take a short mental break and indulge in daydreaming. This is the special prerogative of site designers - being paid to day dream on the job :) Allow what you have done so far to draw a rough image of the site in your mind. Imagination is the true measure of intellect. Dream languidly or even fantasize about your website design till you begin to feel the excitement that indicates you are getting close to completing your site design preparation. Evaluate your dream image with hard company facts and mould the web page design and style mentally.

5. (Common Man Time) Be thy customer: This is perhaps the single most important factor in web-site style preparation and organizing. Customers website experiences not only affect brand satisfaction but also directly translates into sales. Imagine that you visit the web-site that you have mentally visualized. Would you feel at home with its colors, usability, functionality, personalization, level of detail, aesthetics, speed and security?

6. Leonardo Da Vinci Time: Mental refinements can only go so far. It is time now to amalgamate the mental imagery more concretely with our web-site design organizing sheets. I have frequently stressed upon website designers to first draw their concepts on paper with colored pencils before starting their favorite editing software. It allows free expression without constraining your ideas to tool limitations. Draw, redraw and refine your concept. Refer to the CEO, Marketing and Competitive Analysis sheets frequently. Stop only when you are satisfied that all the mental exercise you have done within the above steps is well reflected in your drawing. Now consider the net designing tools that you will need yourself and consult with your internet programming team regarding scripts, databases and other technical requirements of the web page. I strongly suggest expanding information of tools or finding alternate methods rather than completely distorting your drawn concept due to software limitations. If you try hard enough the solution will present itself.

7. (Sherlock Holmes Time) Resign: Sherlock himself did play the violin at strange hours and was acutely aware of the power of detachment. A well-rested free mind is a potent weapon. Let go of all thoughts related to site designing for a while and do something else. After a short total break begin designing your web page.

Names of some famous people have been mentioned above for a reason. The more astute web page designer can read about them in free time or on a holiday to acquire insights into requisite perspectives.

Talent fuels passion. Numerous would be inclined to think that after spending so much time and energy on web site style preparation and arranging, would one have enough left for implementing the same. Strange are the neuron pathways. The conscious and sub conscious are both far more powerful than we comprehend. You will pleasantly surprise yourself when occasionally the entire website design arranging takes a few hours. One last word: Remember to savor and cherish your creation when it is complete.