Web Page Design And Style Preparation Preparing And Considerations

A web-site is an international advertisement, hence enterprise website design and style preparation and planning demands click here combination of several skills: business acumen, visualization, advertising expertise, creativity, technical know how, etc. Hoping to be excused by critics, I'd dare to evaluate the complete internet site style procedure with wine creating which requires planning, collecting the choicest grapes, fermenting, maturing, bottling, marketing and promoting the solution. The inner satisfaction felt by a wine maker when he watches the wine mature ahead of his eyes is similar for the pleasure felt by a internet designer when he observes his project evolve.

"Preparation is half the game" in nearly each location of life and thoroughly planning a internet site design and style is definitely vital for its results. Possessing been in the industry for several years, normally I have identified that web designers spend some time seeing competitor websites & template concepts and then immediately start generating the home page. This is a frivolous, merely presentational approach that does not show the net architect in a good light. In this article we will study some important steps of internet site design preparation and organizing that can result in an international standard, user-oriented company website.

1. (Warren Buffett time) The CEO perspective: Read the information / material of the company and interact with their CEO / marketing head to acquire an understanding of their small business and web page design requirements. Create what I call a CEO sheet and note down the information they give you. What does the company want to achieve through the web site? Which products, services or ideas do they want to highlight? What about the company brand image and customer focus? Naturally a CEO would think about business, more company, yet more enterprise. While understanding the company business enterprise perspective do not forget the customers who allow the enterprise to exist. Your web site design arranging should focus on building an enduring enterprise through the website, not just rapid fortune.

2. (David Ogilvy time) The Marketing perspective: Mental gymnastics is not effortless but if you have a strong imagination you will be able to comprehend numerous focus areas of the company advertising department. If possible, meet the Marketing Head. If the company does not have a dedicated PR / marketing department try changing the questions within the CEO sheet from what/which category to how? Think HOW you can use the web site design to increase awareness of most important products, how to create a good reputation, how to improve customer perception and so forth.? Get information or think up punch lines that hit the customer, banners that catch the eye, special offers and so on. Write down all of this on the second website style preparation sheet - Advertising Objectives Sheet.

3. (Chanakya Strategy Time) R & D: Ahead of any internet site style concepts begin to take shape in your mind, it is time to do thorough research. Analyze (not view) design and style and functionality of competitor internet websites to assess their weaknesses and strengths. Look at the navigation, organization, performance, customer impact and so on. and record what they are doing well and how you can do it better. For noting these points, I suggest that you create your third web-site style arranging sheet titled Competition Analysis. Create a table with features as rows and competitor names as headings. Then write down your views about each feature inside the relevant boxes.

4. (Srinivasa Ramanujan style) Dream time: By now your should have some idea about the enterprise objectives and marketing strategies that your internet site design and style will incorporate. You also know what your website is going to be competing against. To avoid analysis paralysis, take a short mental break and indulge in daydreaming. This is the special prerogative of web page designers - being paid to day dream on the job :) Allow what you have done so far to draw a rough image of the internet site in your mind. Imagination is the true measure of intellect. Dream languidly or even fantasize about your site design till you begin to feel the excitement that indicates you are getting close to completing your site style preparation. Examine your dream image with hard business enterprise facts and mould the site design mentally.

5. (Common Man Time) Be thy customer: This is perhaps the single most important factor in web-site design preparation and arranging. Customers site experiences not only affect brand satisfaction but also directly translates into sales. Imagine that you visit the website that you have mentally visualized. Would you feel at home with its colors, usability, functionality, personalization, level of detail, aesthetics, speed and security?

6. Leonardo Da Vinci Time: Mental refinements can only go so far. It is time now to amalgamate the mental imagery more concretely with our internet site design preparing sheets. I've frequently stressed upon site designers to first draw their concepts on paper with colored pencils just before starting their favorite editing software. It allows free expression without constraining your ideas to tool limitations. Draw, redraw and refine your concept. Refer towards the CEO, Marketing and Competitive Analysis sheets frequently. Stop only when you are satisfied that all the mental exercise you have done inside the above steps is well reflected in your drawing. Now consider the internet designing tools that you will need yourself and consult with your net programming team regarding scripts, databases and other technical requirements of the site. I strongly suggest expanding expertise of tools or finding alternate methods rather than completely distorting your drawn concept due to software limitations. If you try hard enough the solution will present itself.

7. (Sherlock Holmes Time) Resign: Sherlock himself did play the violin at strange hours and was acutely aware of the power of detachment. A well-rested free mind is a potent weapon. Let go of all thoughts related to website designing for a while and do something else. After a short total break begin designing your website.

Names of some famous people have been mentioned above for a reason. The more astute site designer can read about them in free time or on a holiday to acquire insights into requisite perspectives.

Talent fuels passion. A lot of would be inclined to think that after spending so much time and energy on web-site design preparation and organizing, would one have enough left for implementing the same. Strange are the neuron pathways. The conscious and sub conscious are both far more powerful than we comprehend. You will pleasantly surprise yourself when occasionally the whole web site design and style preparing takes a few hours. One last word: Remember to savor and cherish your creation when it is complete.