The Skinny On Hair Salon Advertising

I've been thinking lately about hair salon marketing. Not that york pa salon  I am a massive marketing and advertising particular person. I'm not, yet I do have an interest, specifically when it comes to matters on the hair. How lots of instances have I heard the question, "Do you know of a great place to have your hair accomplished?" I've asked the query numerous times myself. How do you go about finding a location you like, that could do your hair the way YOU like, without you possessing to tell them what to complete each step of the way? After all, I'm not a hairdresser. I have little expertise in this venture, except for the occasional bang trim: or the handful of occasions I whacked off the hair on my Barbie dolls.

Ideal up front let me just say that acquiring a great hair salon requires a little bit luck. Conventional advertising and marketing does not come into play, in my opinion. Convenience is oftentimes the deciding aspect when picking exactly where to have your hair performed. Not necessarily an excellent way to select, but a way, nonetheless, and I need to know as I've been there a time or two myself. Convenience, on the other hand, does have a part to play based on the solutions you desire, i.e. perms, coloring or straightening; and how often you will need these solutions. I am just saying...

The question nonetheless remains...how do you obtain an excellent hair salon? There seems to become one particular on just about every corner, much like McDonald's or Starbucks. But unlike these fine institutions of tasty-goodness, there isn't any system in place to ensure the same service every time you pay a visit to. Hence the topic of conversation...hair salon promoting.

The yellow pages of your regional telephone book appears like a logical place to look. There are actually ads, places and telephone numbers all listed within a handy manner. And I've utilised this technique much more times than I care to admit. A single time sticks out in my memory. It was numerous years back and I had young youngsters in the time. I was in desperate need of a hair reduce. Life was simpler then, before I waged the battle on aging - gray hair becoming public enemy number a single. I pulled out the phone book, located a number of hassle-free areas, made a couple of telephone calls and went with.... the hair salon I could get an appointment with all the quickest. The woman who did my hair, and if I recall appropriately, she was the owner from the hair salon, following completing the hair reduce, hands me a mirror, spins the chair about and loudly proclaims for all to hear, "Oh, you look so much better". I looked THAT poor? Naturally I did not go back. When the time came around for a further hair cut, I pulled out these yellow pages and buckled up for a different random hair-salon-choosing ride.

I fondly try to remember my favorite hair dresser, as I'm contemplating hair salon promoting and tips on how to simplify the method. Her name was Diane. Nonetheless is as far as I know. She was an excellent friend of mine in the time. She was, and I say this with excellent honor and respect, a hair design artist; the only person as much as that point that I could go to, have my hair completed, and not need to rush dwelling and immediately restyle my hair prior to somebody I knew saw me. She was THAT excellent. The only issue I had was the truth that I did not like going for the salon where she worked. It was a total dump! As luck would have it, even so, the owner sold the salon to my pal, Diane, and she created some alterations. She made it hip, she created it current, she produced it relevant...she produced it her own. (I been watching American Idol far also lengthy). I was great there, although, I felt comfy there.

A new problem soon arose, however. She was SO great at what she did which you had to create an appointment six weeks in advance! God forbid you came down with all the flu the day before your next appointment since you had been flat out of hair luck until you might get yet another appointment...in six weeks! We quickly mentioned goodbye to our love/hair relationship and it was once once more back to the yellow pages. I know, ideal?

Hair salon marketing...a subject worth pondering. My luck wasn't changing and I needed a brand new system, preferably ahead of the next hair reduce came due. To not mention the fact that during this time the gray hairs starting rearing their ugly heads. No pun intended, if that may be certainly a pun.

When again, my very good buddy Lady Luck was on my side. I located a gem of a hair dresser. No yellow pages, no hype, no commercial marketing and advertising. I asked a buddy exactly where she went to possess her hair performed. She told me. Very simple as that. Never assume I hadn't tried this prior to, I had, but this time...THIS time I hit the mother lode. I walked into the salon, sat in the chair and heard those words I after dreaded as much as a high college math test that I hadn't studied for... "What are we doing currently?" These words no longer brought on worry and trembling or my heart to beat wildly out of my chest; no sweat dripping down my back for the reason that I do not know the right answer. No, this time I knew I could answer with a self-assurance, I could answer with an assurance I by no means had just before... I could boldly proclaim: "What ever you want, it really is only hair."

When Stephanie finishes with all the product she has just created, she will hand me that mirror, spin the chair about and ask me what I feel. I will smile a say "Very nice. I like it", simply because I will be sporting a cute, trendy, appropriate hairstyle that could take me through the rest of the day without needing to do a thing to it.

Hair salon marketing is an art type. It's a science. Hair salon marketing and advertising at its greatest is word of mouth promoting and I can now shred those yellow pages and rest in hair salon peace.