Back in the days automotive companies would focus

Back in the days automotive companies would focus on their own individual projects. However, these days the trend is for major manufacturers to function together either with one another or having software companies in order to develop innovative new technology. The result are cars which might be more efficient and technology that is a lot more cutting edge than ever before.

A good example of partnership generation in order to open new markets is what has happened in China. That will country, with the largest population in the world, became a major target of automobile manufacturers in the U. S., Europe and Asia. At the same time, the Chinese government appeared to be taking major steps to develop that country's own auto industry. Both sides knew that they could help the other. So major partnerships were created involving Chinese and European, American and Asian auto manufacturers. The car manufacturers from Europe, America plus Asia used the Chinese companies like a conduit to sell their cars in the Chinese market. In return, they aided the Chinese auto makers to develop their own vehicles. Today China is the biggest auto market on Earth and just concerning every major brand of car is sold there.

Next came the issue of fresh technologies. In the old days the auto companies developed their own technologies. Now they really are creating partnerships with such businesses as Microsoft, Gracenote, NAVTEQ, Couleur Communication, Sony Corporation, TeleNav, ViaMichelin and others to help them create new technologies. The result, for example, are infotainment devices like the Ford Sync and MyFord Touch which was developed through a cooperation between Ford and Microsoft. Microsof company has since developed partnerships with other car manufacturers to help them create their very own infotainment systems. These infotainment techniques are using technologies developed by Gracenote, NAVTEQ, Nuance Communication, Sony Corporation, TeleNav and ViaMichelin. Gracenote is providing improved music entertainment, NAVTEQ the maps, traffic and location data for the satnav systems, Nuance Communications is offering the voice recognition technology so that the driver can handle elements of the car via voice order. Audio manufacturers like Sony can be creating the super sophisticated audio in addition to audio-video systems that are now showing up in cars. TeleNav, known as the most significant global wireless navigation services card issuer, is supplying the technology of which connects navigation in the car to GPS UNIT. ViaMichelin makes the Michelin hotel in addition to restaurant guides accessible to drivers and their passengers.

Auto manufacturers also need to tackle the development of new technologies that assist in improving fuel efficiency. So they experience formed partnerships or joint projects among themselves in order to share the charge. So we are seeing Daimler, the parent company of Mercedes-Benz, partnering along with Chinese battery and auto manufacturer BYD to help in the development of electric powered vehicle technologies. PSA Peugeot Citroen is known worldwide as an expert throughout diesel technology. It has partnered by using Japanese auto maker Mitsubishi to generate electric cars. Volkswagen partnered by using Porsche newport beach luxury homes to help the luxury car maker develop high performance engines that connect with environmental regulations. Later Volkswagen got Porsche.

When auto makers finally decided to develop electric cars, relationships were formed to develop the technologies. General Motors and Ford joined with South Korean battery manufacturer LG ELECTRONICS to develop and supply them with the next generation lithium-ion batteries used to energize electric cars. Moreover, General Motors and Reva have partnered to produce a zero release car for India. In addition, Daimler motor company became the first major auto manufacturer to buy a stake in Tesla Motor, an electric car manufacturer.

Volkswagen has got purchased a percentage of Suzuki together with Suzuki has acquired shares involving Volkswagen in a move that is helping both companies. Suzuki is getting entry to VW's technologies and Volkswagen is using Suzuki's expertise to enhance its small car production.

As a result of the recession automotive companies are working together and the answers are spectacular. Let's hope that this direction of team work will carry on in the future.