In the days automotive companies would focus

In the days automotive companies would focus on their own individual projects. However, these days the trend is for major manufacturers to work together either with one another or having software companies in order to develop new technology. The result are cars which might be more efficient and technology that is a lot more cutting edge than ever before.

A good example of partnership development in order to open new markets is what has happened in China. Of which country, with the largest population in the world, became a major target of automotive manufacturers in the U. S., Europe and Asia. At the same time, the Chinese government was basically taking major steps to develop that country's own auto industry. Each side knew that they could help the other. And so major partnerships were created between Chinese and European, American plus Asian auto manufacturers. The auto manufacturers from Europe, America and Asia used the Chinese companies being a conduit to sell their cars in the Chinese market. In return, they helped the Chinese auto makers to formulate their own vehicles. Today China is the greatest auto market on Earth and just regarding every major brand of car comes there.

Next came the issue of fresh technologies. In the old days the auto makers developed their own technologies. Now they are usually creating partnerships with such businesses as Microsoft, Gracenote, NAVTEQ, Tnung Communication, Sony Corporation, TeleNav, ViaMichelin and others to help them create new solutions. The result, for example, are infotainment methods like the Ford Sync and MyFord Touch which was developed through a cooperation between Ford and Microsoft. Ms has since developed partnerships along with other car manufacturers to help them create their unique infotainment systems. These infotainment techniques are using technologies developed by Gracenote, NAVTEQ, Nuance Communication, Sony Corporation, TeleNav and ViaMichelin. Gracenote is providing improved music entertainment, NAVTEQ the routes, traffic and location data for the navigation systems, Nuance Communications is offering the voice recognition technology so that the driver can control elements of the car via voice command word. Audio manufacturers like Sony are creating the super sophisticated audio plus audio-video systems that are now showing up in cars. TeleNav, known as the greatest global wireless navigation services service, is supplying the technology of which connects navigation in the car to GPS. ViaMichelin makes the Michelin hotel in addition to restaurant guides accessible to individuals and their passengers.

Auto manufacturers also have to tackle the development of new technologies that assist in improving fuel efficiency. So they contain formed partnerships or joint projects among themselves in order to share the charge. So we are seeing Daimler, the father or mother company of Mercedes-Benz, partnering laguna beach homes for rent by using Chinese battery and auto maker BYD to help in the development of electrical vehicle technologies. PSA Peugeot Citroen is known worldwide as an expert throughout diesel technology. It has partnered along with Japanese auto maker Mitsubishi to generate electric cars. Volkswagen partnered using Porsche to help the luxury car company develop high performance engines that connect with environmental regulations. Later Volkswagen gained Porsche.

When auto makers ultimately decided to develop electric cars, partnerships were formed to develop the technological innovation. General Motors and Ford merged with South Korean battery manufacturer LG to develop and supply them with the next generation li ion batteries used to energize electric vehicles. Moreover, General Motors and Reva have partnered to produce a zero emission car for India. In addition, Daimler became the first major auto machine to buy a stake in Tesla Engines, an electric car manufacturer.

Volkswagen comes with purchased a percentage of Suzuki in addition to Suzuki has acquired shares associated with Volkswagen in a move that is assisting both companies. Suzuki is getting access to VW's technologies and Volkswagen is using Suzuki's expertise to enhance its smaller car production.

As a result of the downturn automotive companies are working together and the answers are spectacular. Let's hope that this style of team work will carry on in the future.