How

Don't wait until the launch to start planning your marketing and advertising strategy. You will also need to make sure you are on schedule because you want to have your advertising in place and ready to go. Promote your product in as many ways as you can think of -don't just use one method.

You should have as many as possible because that will give you the greatest exposure and success. Going beyond the web, you can do low cost TV spots that are very similar to direct response methods. You can place banner and other types of ads on sites that are likely to appeal to your potential customers. In the end, you want a coordinated advertising campaign that gives you massive promotions. PR is a fundamental aspect of launching a new product. There are several ways to conduct a full-scale PR campaign for your product. Whether you are going to send out free press releases or use a paid option, you should at least register with one reputable company that performs this service. Another good way to get free publicity is to do interviews with local media, including radio stations, newspapers and regional magazines. It's also helpful to build a special page on your site that's devoted to PR related links. Another area you should pay attention to pre-launch is social media sites. It's best to have social media accounts (Twitter, YouTube, LinkedIn, etc.) that are made especially for your new product. You can tease people with information prior to the launch and gradually increase your efforts as the launch date approaches.

Smaller online marketers and businesses can take advantage of affiliates during the launch phase. One tactic you can use to recruit more affiliates is to raise the commissions for the first week or so of the product launch. A bonus for selling a large number of products is another way to incentivize your offer. When selling your product, you'll have more success in recruiting affiliates if you use the most trusted networks. You can leverage the power of IM forums to find some of the most successful affiliates. Be aware that the 80/20 rule applies here just as it does anywhere else. You can expect that a small number of elite affiliates will be responsible for most of your sales.

You can't necessarily use major #link# as a model for your own campaign. You probably don't have other high level marketers to do joint ventures with. There's no reason to be jealous of them, as there are plenty of simple and low cost ways to promote your product. Every time you launch a product, you'll be a little more knowledgeable and your results will reflect this.

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