Bang for your Buck With Cellular Discount codes

Mobile has emerged around the scene more rapidly miss kl rep code another new medium above the past ninety many years and cellular coupons will be the category to view, in accordance Borrell Associate's "2010 Nearby Mobile Promoting & Promotions Forecast," (Cell Commerce Daily newsletter, April 2010).

A recent survey of more than 2,250 U.S. adult Internet users, conducted by Harris Interactive, found that nearly half (46%) who own a cell phone are somewhat likely to try out mobile discount coupons. Mobile coupon redemption rates averages are 10 times higher than traditional coupon and with mobile phone penetration in the U.S. well in excess of 90%, it is the single most direct marketing channel there is. Cell discount coupons are just going to get more and more popular.

Cell Discount coupons

Cell coupon are, permission based promotions where merchants send electronic coupons to a subscribers' cell phones. Unlike other forms of electronic couponing (email / web) cellular discount codes are read instantly with a 95% read rate. Cellular discount codes may be delivered in a verity of digital forms, such as QR or data matrix barcodes, Universal Product Code (UPC), or via unique coupon code. The discount codes can then be redeemed through special barcode scanners that read them or by inputting the unique number to a relevant website or a point-of-sale (POS) machine that prints out a paper coupon. Typically with small businesses the customer is required to simply showing the coupon at a retail outlet or restaurant to redeem the coupon.

Benefits of Mobile Coupons vs Traditional Coupon

Cellular discount coupons (m-coupons) are much more efficient in both delivery and cost than paper coupons. Using newspapers and coupon books sent through the U.S. mail do not offer any direct link between your business and the person who uses the coupon. A legitimate mobile coupon campaign is permission based, another words, there is a direct connection between your business offering the cell coupon and the person choosing to use it. Thus, promoting and promotions using cellular discount coupons have a higher value and offer a direct link to the person using the discount codes. For this reason cell coupon promotions make for a great loyalty program.

In comparison, paper discount codes cost anywhere between $0.25 and $0.40 per mailed coupon, with average redemption rates of around 1-3 percent, in accordance to Frost & Sullivan, a market research firm. In accordance to Frost & Sullivan, effective m-coupon solutions can benefit from high redemption rates. Email discount coupons have a redemption rate of 8 percent but lack the instant open rate of M-Coupons. For example, in August we launched a multi-channel campaign with Amigos Tex-Mex Restaurant which resulted in 24% redemption rate or 109 guests redeem the m-coupon, plus through a 'refer a friend campaign" we added an additional 70 new subscribers during the 30 day campaign. A&P supermarket chained launched a m-coupon campaign with double digit redemptions rates and recently iHOP's m-coupon redemption hit 12% according to Mobile Commence Daily.