21 Basic Rules For Successful Direct Mail Testing

We all know the importance of direct mail testing, but too often money is wasted on unproductive and unwise tests. Here are 21 basic rules worth reviewing to get the most from your marketing dollars:

Automotive direct mail campaigns can be simple as a 6 x 9 postcard or as complex as a multipart letter. Another best advantage with Automotive Direct Mail is that it is flexible and it can support all of your marketing goals. Let it be a lead generation program for potential customers or a service reminder to existing customers, Automotive Direct Mail will produce results. This method can also be best used for new model announcements, lead generation campaigns, customer rewards/loyalty programs, inventory updates and service reminders. Most of the automotive dealerships using Automotive Direct Mail consider it as a dynamic and versatile marketing tool. If well researched and planned, then there would be no other marketing tool to be as effective as Automotive Direct Mail.

Direct mail is different from other regular marketing campaigns in a way that you are able to design marketing collaterals in your poster printing for example that can speak directly to your target clients. Your message can be customized in such a way that it embodies what your target clients need and want. Your design should then follow the particular market you are focusing on. If you are targeting the professionals, your collaterals can be more effective with a more subdued and conventional design and print to attract that particular set.

4.Replicate each test when possiblerather than mail one test cell of 10,000 names, split the names into two equal groups and mail the same test to two groups of 5,000.

But todays economy also makes it difficult for many business owners to create suitable marketing campaigns to fit their budget. Everybodys trying to cut down on costs especially in marketing thats why many marketers decreased their envelope printing orders. Another means to save your budget is to totally junk the idea of printing envelopes, and instead use print postcards as your way to send out your message to your target clients.

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