Is It Worth The Time And Effort To Market On Twitter?

Software tools to automate marketing on Twitter were being heavily promoted a couple of ago. It was considered that you could use Twitter as an effective method to build a list of potential purchasers for your products or services. Cutting through the hype, just what kind of results can you look forward to after employing these Twitter marketing tools? We are going to talk about Twitter marketing and whether or not it is worth your time and expense as part of your IM campaign.

I was one of those who was interested to determine if getting a big following on Twitter was going to help my product promotion efforts and so paid for the tools. Not only did I shell out money to register in programs that would bring me followers but I invested in a number of softwares to help promote the products I was selling. By the time I was done, I'd spent money on something like eight programs to do some of the grunt work involved in Twitter marketing.

One of these programs was an automatic 'people follower' on Twitter with the objective that some of those people would follow me back. If a person was not following me, I had another tool that would automatically remove them from my to-follow list. Removing non-followers meant I could concentrate on individuals who might be swayed to follow me. Amongst other software I purchased, there was one tool which automatically tweeted a blog post just as soon as it was posted to my blog. I must say that the combined effect of employing all these software together gave superb results as each program did as advertised. I was speedily brought down to earth when I looked at my spreadsheet and realized that I wasn't actually generating any money! Daily I would post roughly ten blog entries knowing that they would then automatically be shown on Twitter too. Thinking that more blog entries would increase my blog traffic, I arranged for my daily blog posts to be made automatically both to my blog and to Twitter too.

The results of my efforts are as follows: In three years, I was able to gain a Twitter following of almost 10,000 individuals. You may think this is an amazing number, but I'm not done yet: Also in the past three years I have had over fifteen thousand of my blog posts that were promoting affiliate products added to my Twitter account. And that was the only promoting that I did for that blog, I decided not to even ping the posts to see just what Twitter could do for me. Well I learned, in the last 3 years I generated 2 affiliate sales for a total of $48, and I generated $8.52 with Adsense. And that specific blog only gets about 2 to 4 visitors each day from Twitter.

Despite me employing software to make the job simpler and getting roughly 10,000 followers on Twitter, I still could not turn a decent profit using Twitter marketing for my blog. The bottom line is that the money I've pulled in is not sufficient to cover the cost of the Twitter software I paid for to start with. Lastly, I cannot personally recommend using automatic software tools as a profitable method of advertising your products on Twitter.

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