The field of internet marketing has seen

The field of internet marketing has seen a big change, thanks to the search engine giant - Google! No longer do anyone could achieve great rates on search engines by just adding relevant keywords in content SEO Company India and having inbound and outbound links. Typically the scenario has changed -

With the start of the two esteemed updates by simply Google - Panda and Penguin, Google has clearly emphasized on the truth that only high quality and informative written content along with white hat SEO strategies could offer you a great website ranking.

Yahoo Panda made its first appearance on February 23, 2011 help hitting many websites hard like a sledgehammer. The update targeted websites by using thin content and high jump rates. Then came the eminent Google Penguin on April twenty-four, 2012, and since then many versions of this update have been introduced to weed out those websites which have applied strategies by going against the Google Website Guidelines, with the aim to get better search engine ranking.

With the introduction of such up-dates, many web marketers were identified puzzled as to what Google actually would like? For people who have still not realized the answer to this question, here is the heart of the matter - Google's quintessential aim from these updates is to help the web users in getting qualitative, valuable as well as appropriate information. Needless to mention, being a search engine, Google would want its users to make the most of its service and to give them the information that they are in search of.

Search Engine Optimization before the launch of these updates worked well in a slipshod manner! Marketers stressed on high quantities of lower-quality links and resorted to strategies like keyword stuffing so as to achieve higher ranks in the search results. More than optimized on-site and off-site

were all the rage at that time.

Poor quality content, keyword stuffing, overusing of keywords in anchor text, exchanging money for backlinks, are a few of the manoeuvres that led to the launch of these updates by Google. Those webmasters, who organised the notion that manipulating search rankings is the fact easy, were the ones who bore typically the brunt of Google's algorithms.

Some were hit in the face pretty hard after Google came up with these much talked about algorithms. For those webmasters who wish to play it safe, it is a must to act according to Google Webmaster Guidelines. This means aid No Violation, Whatsoever!

By producing top quality content and promoting it on various social media platforms, you can increase the probabilities of attracting a growing number of links. The bottom line is, whatever you post, ensure that it is informative, valuable and great for the readers. All in all, it should be worth browsing! This is what Google Panda loves, as soon as you will use it as link trap, you will love it too!

Another stage that should be taken to be in the good literature of Google is to avoid over-optimized keyword anchor text. Absolutely avoid using an individual keyword phrase several times, and go for different versions. Apart from this, ensure that there is no keyword padding and by any means, you should never go above the keyword density of more than 2% in any content or write-up.

Requesting guest bloggers to post about your internet site will also lead to building brand attention and increasing the website reach to be able to diverse target audience. Also, when it comes to content submission, miss no chance to send them only to the renowned and even reliable directories. Say no to spammed web-sites and remove any spam content from your website as well.