A Lookup Motor Optimization Campaign - Quick Dirty

An effective Look for [http://wiki.revista-contexto.com.ar/doku.php/doku.php?id=Seo_-_Process_or_State? SEOtx]  Engine Optimization marketing campaign begins by using keywords to target the subjects which you intend your web site to rank for. In order to rank in the look for motor results pages (SERP's), a web site has to have a position of relevance to the lookup motor for a given research term. This is usually achieved by having keyword rich content on the site that coincides with the lookup term that the internet user types into the lookup motor.

In organic, (natural) lookup motor optimization, there are several factors that contribute to the ranking for a look for term. Each search engine provider has their own unique set of criteria that they use to determine which web site is most relevant for that specific term. The factors that are used to determine search motor rankings are then calculated by a complex look for motor algorithm.

Due to the high amount of targeted customer traffic that stands to be gained by a web site that has a top-ranked position in the lookup engines, the search providers keep the details of the factors which make up their algorithm a closely guarded secret.

Even though the research providers are careful with the exact formula that they use to gauge the rankings of web sites, there have been several constants discovered that when applied, produce favorable results.

Keywords - Content without Keywords = Website without Traffic

Keywords are at the center of any effective research motor optimization marketing campaign. The basic rule of thumb in lookup engine optimization is that content is king. So, it is important to base all the content of a web site on accurate and informative content.

The first thing to perform in an optimization marketing campaign is keyword research. To find the search terms that are generating traffic for the topic that you want to rank for, you need to determine what the internet users are searching for. This may be accomplished by several different means however the most common way is to use a keyword selector tool.

There are several different keyword tools that may be used. The one tool that was the industry standard for quite a while was the Overture keyword selector tool which, as of January 07', has been retired. The data in the Overture database still remains available for historical data, but is no longer being publicly updated by Yahoo!, the company that now owns the service.