If you utilize AdSense to monetize your

If you utilize AdSense to monetize your website or even webpages you have had to make the decision on how many ads to use, what dimensions, what placement, text vs photo, among other choices. I could load a book talking about all the different options, tests, monetization performance, etc ... concerning placing AdSense on your site but today in this post I'm going to talk only about the quantity of AdSense boxes I use. I use one. Yet another easy meal, huh? So why do I use 1? Testing, testing, testing. Consider a keyword and key phrase, let's say "dog food". If you think around the advertisers on AdWords for this search term, picture them as a ladder. The highest paying advertiser is the top rung, all the way to the bottom advertiser at the bottom step. There may be 50 or 100 promoters http://foreverfinance.wordpress.com bidding for this keyword.

We all naturally want the top rung advertisers to set their ads on our site simply because they pay the most. Ideally, the advertisers paying the most will also have intelligent ads that entice people to just click them so the CTR should be increased when you have the top quality advertisers' ads on your site versus the low step peons. In an ad box you might have 3 or 4 advertisers' ads. If your web page is a quality site, good content material, and good SEO than it is likely the ads shown on your site will be of higher quality (i. elizabeth. higher up on the rung ads). What happens if you put two more ad boxes on your site? Just a few things actually...

Your site begins to look like a site trying to get people to click on advertising, rather than a useful and respectable internet site. When people land on a site that is full of ads they will jump off that will page quickly. This will increase your bounce rate and lead to a short 'average time on site for every user' metric and I believe the two play into Google's SERPs. Yet putting that aside, now as opposed to having 4 ads in one ad box of higher on the rung advertisements, you are adding 8 more ads on your site of lower rung advertisers. Why is this a problem? Because you will lower your CPC. If a customer was going to click on an ad, along with only one ad box they would guaranteed to be clicking on one of those 4 adverts which were higher on the rung, but now with 12 advertisements on the site you are offering them the option to visit a lower run ad. I had a website where one click would take me over $10 per click, and another click would bring myself less than $1. This is when my site was littered with ads back in the day.

After I removed all the ad boxes aside from one I saw my average CPC earnings go up almost 50%. Since... (are you following me)... My spouse and i removed the lower rung ads via my site by only placing one ad box on there. Yet don't take my word for it, if you're one of those AdSense box lovers who proliferate your blog with as many AdSense ad boxes as their policy allows try eliminating all those boxes by one and find out what happens. You might just become a a person AdSense box monogamous type of guy/gal from now on.

If you're interested in more AdSense tips or learning about internet marketing from someone who does it for a living (and a VERY successful living at that) check out

and start crushing it on the web.