Pay-per-click PPC is one of those new

Pay-per-click (PPC) is one of those new internet "buzz" words that you keep listening to but most people do not understand. Simply, it does not take advertising model used on the internet. This post will give a brief, but concise justification of how Pay per click works.

In February 1998 Jeffrey Brewer presented a "proof-of-concept" to the TED conference throughout California, however the credit for the PPC model is generally given to Bill Gross, founder of Goto. com.

Yahoo started search engine advertising in December, 1999, and even came on-line with its AdWords technique in October of 2000. PPC was introduced in 2002, and until then advertisers paid on the cost-per-thousand impressions model.

Every time your current "ad" is shown in a page, this is called an Impression. Back in the "old days" the search engines would charge you on a a cost-per-thousand impressions basis, meaning you paid a flat rate for each and every 1, 000 times your advertising was shown on any web page. In the PPC model, your thoughts are

you only pay when a customer clicks on your ad.

Websites of which subscribe to PPC advertising ads will display the ad when a keyword (the phrases or words the user types in the search engine), matches an advertiser's keyword list. (There is also browse the "content network. " This is certainly beyond the scope of this article and will also be address in a later article)

You, the network marketer, enter into a "deal" with each search engine company and other Internet publishers. You agree on a price that you will pay for each click on. This is called the Cost per click (CPC). This kind of cost is associated with the keywords the users sort into the search engines to find their lookup information.

Sounds simple doesn't it? But of course there's catch. While many PAY-PER-CLICK providers' exist, (Google AdWords, Aol! Search Marketing, and Microsoft adCenter are definitely the three largest), they all operate within bid-based model. This means those that fork out the

get the

on the first [http://www.rapidpi.net/ http://www.rapidpi.net apidpi ] page, and everyone follows in order of their estimate.

The term conversion rate is the key in order to success. If you are paying $1. twenty-five for every click and every 100 keys to press produces 1 customer, then your buy cost per customer is $125. 00. That's great if you are producing $5, 000 on every customer, yet you'll be out of business if you make fifty dollars on every customer.

Setting up a PPC advertising advertising campaign seems very simple. Those that can make this specific campaign work, without paying a fortune for every customers refer to it as an art.

Inside my professional opinion, those that venture into this kind of advertising forum need to have assistance simply by people who have a vast knowledge and understanding of PPC. Without this specialty education, you could open the door to economical disaster.