Essentials Steps To Take Shortly After Launching Your Website

By now, any small business is well aware of the significance of having an active website for the company or business. Nevertheless, just deigning a website and putting it up is not enough. No one will know your site exists simply because it does. Hence, your web design strategy should go beyond such the set up and appearance of your site to include marketing and promotional aspects. Crucial to the popularity of your website is what you will do immediately you launch it. Here is what you should do if you want the site to be successful:

1. Put in place web analytic tools These tools mainly provide statistics regarding traffic of your site. If you do not have this information, it can be very difficult to take steps to increase the traffic to your site. Google analytics is the perfect example of a free and quality tool to provide you with traffic statistics. The tool is easy to use and delivers powerful results.

2. Configure Your Robots.txt and Sitemap.xml files These two files are essential for the smooth operation of any website. They are highly useful when it comes to your site's relationship with search engines. Sitemap.xml file is necessary for listing all the URLs that your site contains. It enables search engines to have a greater understanding of the structure of your site. Robot.txt is also an essential file in your website. It contains information, which guides search engines to the parts of your site that they should visit and the ones they should not.

3. Monitor your search engine rankings If you have a considerably high ranking in search engines, people are more likely to visit your website. Hence, you will have more traffic and this may generate leads that lead to sales and profits. Therefore, it is vital to monitor whether your search engine optimization techniques are producing good results. You can monitor your search engine reports manually or using plugins.

In the manual method, you only need to enter a key word in the search engine and take note of the position of your website. Make sure to click on your Google link since it will help your search engine position. Alternatively, you can use a Firefox plugin to check your keywords. Monitoring your ranking will help you gauge the success of your website and help you take steps to improve it where necessary.

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