Jet Airways Strategic Goals and Beginnings.

In less than twenty years of operation, Jet Airways - India now has nearly 100 aircraft in their operational fleet. Some of the worlds most sophisticated and advanced passenger airliners are flown by them. For instance, in their fleet are ten Boeing 777-300 ER (Extended Range) aircraft. More from the same company include over 50 Boeing 737 next-generation airliners consisting of the (-)700/800/900 aircraft. The Airbus A330-200 carriers that one sees everywhere are also operated by Jet Airways. Purchasing older aircraft would have been an understandable choice since the company is so young. But they did not, so the company has one of the youngest air carrier fleets in the whole world of the aviation community.

Following the historic month of May 2011, for Jet Airways, company Chairman Naresh Goyal was re-elected to the Board of Governors of the IATA in early June. The Board of Governors term will take up most of Mr. Goyal's time until 2013. Mr. Goyal's first term ran from 2008 until 2011; this is the second time he has served on the Board of Governors. The IATA is an industry support and oversight organization that serves to maintain essentially safe, professional and economical air passenger travel worldwide. Ninety-five percent of the commercial airline industry is comprised of 230 members of IATA.

As is common for competing airlines, Jet Airways formed a type of loose alliance with Kingfisher Airlines which is another Indian air passenger carrier. In terms of air passengers carried in India, in the last quarter of 2010, Kingfisher was the number two airline, second to Jet Airways. Their agreement is basically a code-share affecting international flights and domestic flights. In order to reduce expenses, the two airlines have joined forces in a number of service and infrastructure programs. There probably were some jobs lost when they did this which is unfortunate even though it is obvious that it was financially helpful for the companies as a whole.

In recent years, due to the recession, long distance flights using the Boeing 777 have been greatly limited if not stopped altogether. To do transatlantic crossings, the 777 Extended Range Boeing really is ideal. flights to North America for financial economy reasons. Previously flights to a few destinations were halted, but later in 2011 a few of those flights will start up again. Announced in June 2011, Jet Airways has a new service that will offer more convenience for their air travelers. Their latest effort is the Mobile Ticketing Solution, which merges new mobile technology with air ticket purchases. Obviously, this will allow the traveler to use the mobile phone for booking flights and tickets. With over a million mobile users, Ngpay, another Indian company and the airline have teamed up. In the mobile commerce sector service of India, Ngpay has seen giant growth. All aspects and transactions can be performed with the Mobile Ticketing Solution including bookings, refunds or even cancellations.

Those fantastic totals are being attributed to the holiday season as well as the growth of the business climate. Combining both the passengers from the subsidiary JetLite along with its parent airline created that two million passenger mark. A little over one and a half million flew with Jet Airways, with the remaining were flown by Jetlite. With the records set in May 2011, Jet Airways could be seeing the light at the end of the tunnel. In some business sectors, the economy does seem to be improving some. That can be considered a driving force for the airlines since so many air travelers are doing so for business.

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