Twitter Videos and how to promote your content

Twitter is regarded as the the best social networking platforms, along with Facebook, and it has become more and more popular to use within companies for interaction, not simply between each other but also clients. Twitter is an effective method to show off what a business is currently creating by tweeting images and video content, as well as general updates, consequently making the website a great marketing device. It is necessary that it is thought through and strategized, given that if this is not done successfully then it will not reach the intended audience.

Exactly how do you promote your content in an effective way? I researched this and found a video blog entitled Twitter Videos offering advice on this subject matter. There is a selection of things that can be done to advertise yourself and the company. It is important to have a sizable selection of followers, people who have a genuine fascination with what you do, care about what you do, and are happy to suggest what you do and your skills. When it comes to Twitter this is through retweets, quoting tweets, favoriting tweets but also simply responding to your tweets. However, before any of this has the potential to occur you will need to acquire your initial followers, this can be achieved by enabling the website to gain access to your contact list, allowing friends, family and business contacts to know that you are now on Twitter. Having these people who know you and want the business are about allows you to jump straight into conversations to begin getting the company’s personality across. So new clients and followers can easily get an understanding of what you really are about.

Additionally it is important to have influencers, these are people who are considered in the industry you work in as trustworthy professionals, people who have high credibility, and a large number of followers. Preferably, these industry experts would be willing to tweet and promote your video content. If you are not sure of how to find influencers, try out ‘FollowerWong’ this is a site that will let you discover individuals based on their bio information and key words, furthermore the website tells you their authority score. It is important that you do not make the mistake of spamming these people, you want them to help you, therefore it is important to be tactical in the best way to get them to notice you. This can be achieved by responding to their tweets, you could either give feedback to or contribute to what they have said. If this goes well this could open up a discussion, resulting in them possibly following or retweeting you. Nevertheless, if neither of these things happen it is not the end of the world because by replying to you, your twitter page is mentioned on their newsfeed, therefore also promoting you.

One more helpful tool that Twitter has which you can use to promote your content is hashtags, these effectively highlight a particular keyword and create it as a link, showing you everybody else who has used that keyword and in what context. Therefore, when tweeting selected important keywords and be sure to hashtag them. The most popular and talked about subjects of conversation at the time are known as trends, and hashtags are still used as a way of collating the data. This is important because it means that if you can tweet in accordance with the trending topic then it makes your tweet and therefore content available and known to those watching that trending topic. It is essential to keep what you are tweeting relevant and useful when promoting your content, because you do not want it to seem as advertising.

These short video blogs are offered to you by Lambda Films, a video production Norwichcompany. They upload blogs constantly onto YouTube covering several different topics for marketing strategies. Along the lines of, how to conduct an interview, what is a viral video, and so on. All of these are extremely valuable and supplying you with important, valuable advice.